The Changing Golf Industry

The golf industry has changed dramatically in the last few years. In a quest for ever-higher profits demanded by shareholders, the public golf equipment companies have moved most of their manufacturing offshore. Today, the low cost producer is Mainland China. The trend is to move assembly of finished clubs to China as well. Although large manufacturers pay lip service to customization, they mean customization within narrow parameters that can be pre-built and stocked as inventory. Only a few companies, California Golf Technologies included, deliver truly customized clubs to individual order.

One result of the globalization of the golf industry is that high quality components have become available to custom clubmakers. Companies like Golfsmith, Golfworks, SMT, KZG and Bang have become leaders in providing clubmakers the products to build golf clubs that are not "just as good as" but "superior to" most commercially available products. This is proven every day as PGA Tour professionals, Buy.com players and long drive contestants increasingly put "custom-built" clubs into play. They don't take chances. They are trying to win money against fierce competition. They're after quality and consistent performance.

Another important trend is the surge in custom clubmaking. The Professional Clubmakers' Society (PCS) leads the way by establishing professional standards and certifying clubmakers' skills. There is no way to beat the quality of a hand made set fitted and built by a qualified PCS clubmaker. All CalGolfTech clubmakers are members of the PCS.