CLUBMAKER, Holiday 2001
Swing robot Max Headspeed proved himself as
a valued member of Golfsmith's research and development
team, especially during the testing and refining of
the PUREing process, licensed by Strategic Shaft Technologies.
WORLD BUSINESS, by E. Michael Johnson, September 2001
The spining of golf shafts has caught the attention
of PGA Tour professionals, including Jack Nicklaus.
In all, more than 70 players on the tour have had shafts
in their clubs aligned, according to Dick Weiss, founder
of Strategic Shaft Technologies in Miami. And with the
SST van now a fixture at most tournament sites, Weiss
expects that figure to rise.
AMERICAN-STATESMAN, by Camille Wheeler, April 28, 2001
Members of Golfsmith's research and development
team say swing robot Max Headspeed is proving that Weiss'
process works. In one particular test, Max was swinging
clubs that hadn't been pured. "You saw the ball
going all over the place," robot operator Thomas
Hull said. "Once the shafts were pured,he was lacing
them like a new pair of shoes."
Mike Duggan, manager of shaft technical services at
Golfsmith, says puring is "a way for you to hit
a higher percentage of shots on center. I'm not going
to say you'll hit it 50 yards farther, but I know you'll
DIGEST, by John Strege, November 2000
The shaft has been described as a club's engine,
the instrument that delivers the club-head to the ball,
but has it been doing so in the most efficient manner?
This question is at the root of a debate quietly brewing
in the equipment industry: Is shaft orientation (also
called shaft spining) a viable means by which a set
of clubs can be made to perform uniformly, or is it
CLUBMAKER, by John Meng, July/August 2000
"Already nearly 40 Tour pros have spine-aligned
their clubs, more and more original equipment manufacturers
(OEMS) are warming up to the process, and SST president
Phil Talamonti predicts that more than 50 percent of
the Tour players will have spine-aligned clubs before
the end of the season ...
"I believe there's something to spine-matching,"
says Ben Crenshaw. "As professional golfers, we're
out there with equipment every day and there's so much
to try and so much information to digest. But spine-aligning
makes sense. You can tell a lot of difference in a shaft's
flex and feel."
by James Achenbach, Feb. 27, 1999
"At a time of startling turnabouts and
drastic changes within the U.S. Golf Association --
golfshaking, if not earthshaking -- another rules reversal
has come down, this one with the potential to make a
huge impact on the golf manufacturing sector. ...
"Weiss was appealing a USGA decision about spines
in golf shafts (to the Implements and Ball Committee)
... so swift was the reply that Weiss was stunned. On
Feb. 9, 1999, Frank Thomas, USGA Technical Director,
composed a letter to Weiss. It said, in part, 'The (I&B)
Committee has asked me to inform you that a club or
set of clubs which has been assembled or reassembled
by you, or by your licensees (in accordance with your
patent) ... would conform with Rule 4-1b. ...
"What this means, in essence, is that Weiss now
controls one of the most persuasive selling points in
contemporary equipment ... I think the Weiss patent
could be as important to golf as the development by
Dr. Joe Braly and his son, Kim, of the frequency matching
ILLUSTRATED, by Laurie Lee Dovey, February 2000
The identification and alignment of shaft spines
are at the forefront of discussions among clubmakers
as a result of actions taken by Miami, Fla., investor,
businessman, golfer and clubmaker Dick Weiss during
1999. Those actions could affect the golf industry and
recreational golfers well into the first decade of the
PGA TOUR PARTNERS MAGAZINE,
by Tom Stine, September/October issue
"The bottom line of all this technical gobbledygook
is that if the spines are not set in the club heads
at the proper angle in relation to the clubface, we
are not getting the most out of our clubs and we will
continue to have some clubs that will perform differently
"Did spining my clubs make a difference? It sure
did. I'm hitting my 8-iron, 9-iron and wedge farther.
I also noticed that I hit my woods straighter, and I
don't hate my 6-iron anymore."
GOLF PRODUCT NEWS, by Harry
Coffee, Fenwick Shaft's Director of Composites, March
"... having shaft spines aligned in the plane of
the swing is better than having them haphazardly positioned
in a set of clubs ..."
WALL STREET JOURNAL, by Rafer Guzman, April 21, 1999
Dick Weiss says that he has ended the United
States Golf Associations own brand of "Don't ask,
Mr. Weiss, a professional golfer and golf-club maker
in Miami, says the USGA discriminated for years against
those who chose a particular orientation -- in club
shafts, that is.
GOLFWEEK, by James Achenbach,
July 18, 1998
"The spine phenomenon is no secret among knowledgeable
The concept is remarkable in its simplicity -- orienting
the golf shaft in a particular position in relationship
to the clubhead. Weiss does this by removing the shaft
from an exiting club, examining and testing it, then
reinstalling it in the desired location ...
"There is a preferential direction that shafts
look for," Weiss said. "My purpose is to get
rid of the negative aspects of how shafts are installed,
because they are generally installed haphazardly."
GCA INSIDER, by Tom Wishon,
"No matter how hard manufacturers try to produce
symmetrical shafts with the bending properties commanded
by the USGA, it is impossible to make a shaft that bends
precisely the same way in every direction. ... To make
perfect shafts in these regards could more than quadruple
shaft prices. ... In fear of using spines to improve
shot performance, the USGA effectively stated that golfers
should just accept their shaft's random bending properties.
But then came Dick Weiss ...
Testing is still under way to pinpoint the real effect
of spine matching, but GolfSmith has seen enough to
change its view -- spine orientation could be as significant
in shaft-to-shaft matching as frequency analysis. ...
The USGA's secret is out. Even the highest-quality
shafts have minor imbalances, and spine orientation
could complement frequency analysis and help golfers
get the most performace from their clubs."
GOLFSMITH CLUBMAKER, April 1999
"Not too long ago, it seemed as if discussing shaft
spines was only possible if it took place in dark rooms
or behind closed doors.
"However, with the USGA's official acknowledgement
of spines and the spine-orienting process, clubmakers
will soon have access to technology which can identify
shaft spines, orient shaft spines within a set and maximize
the performance of customers' golf equipment. ...
"The Golfsmith technical team is convinced that
Weiss' spine-matching process and its now 'official'
compliance with the USGA's rules is a prominent development
for custom clubmaking."
POST, by John Gordon, May 25, 1999
"Everybody has a favorite club in their
bag. Which one do you choose when you absolutely, positively
have to make a critical shot? Maybe it's that 6-iron
you always pull out when confronted by a narrow landing
area with water on both sides.
"Weiss, a wealthy Miami-based entrepreneur and
golf professional, says he can give you 14 favorite
clubs. It doesn't matter what make they are or what
your handicap is ...
"Spine alignment has been used in other sports
for years. For example, an arrow that is not so aligned
will not fly straight to its target; a fishing rod that
does not have its eyelets placed precisely on its spine
will twist in your hand when a fish strikes. ...
"In auto-speak, no matter how good or expensive
the tires on your car, you won't get optimum performance
if your wheels aren't aligned."