Every discipline creates its own vocabulary. The custom
clubfitting business is no different. What is different
from many other disciplines is that in fitting and building
custom golf clubs there is no single correct answer.
It is an art, not a science. If a Clubmaker ever tells
you he can build you the "perfect" set of
clubs on the first try, cover your wallet and vacate
the premises. The same advice goes for filling in a
few spaces on a computerized questionnaire and expecting
a perfect fit. It's just more complicated than that.
The fitting process requires discovery, discussion,
testing, and retesting. There are simply too many choices
to make 100% correct, the first time. If you're looking
for extraordinary results, then you're going have to
invest extraordinary effort.
As a starting point, we have created a dictionary of
custom club fitting jargon. It is aimed at explaining
the new concepts that have pervaded the golf equipment
industry in the last few years. If you haven't been
"in the market" for a while, you will find
this discussion helpful. We hope you enjoy our simple
approach. This is our view of "what you need to
know" in concepts and vocabulary. If you are "always
in the market" we hope to provide you with some
amusement and a different point of view. Even if you
don't buy clubs from us, you will at least have more
fun talking to the guy you do buy them from.